Creating a Clear Journey Through Multiple Offerings

Seven Sisters Mystery School has a wide range of offerings, from free resources and introductory programs to memberships and more immersive trainings. One of the challenges was creating a clear journey through all of those options without overwhelming someone who was new to the brand.

I designed the homepage around four primary pathways into the Mystery School. Rather than expecting visitors to sort through a long list of programs, the pathways help them quickly identify what they are most interested in and guide them toward the offerings that are most relevant to them. The site also gives visitors who aren’t ready for a larger commitment ways to enter the ecosystem through free and lower-barrier offers while providing clear paths toward deeper levels of engagement.

At the highest level is the Mary & Magdalene Priestess Training, the school’s flagship and highest-investment offering, which opens for enrollment just once each year. I designed and built the long-form sales page for the training with the understanding that it needed to do much more than simply explain the program. It needed to communicate the depth and value of a six-month experience, answer the questions someone considering that level of investment would have, and create an experience that felt as special as the program itself.

Because there is a significant amount of information to communicate, I used the structure and design to break the content into clear, easy-to-navigate sections while maintaining visual interest throughout the page. Calls to action are incorporated throughout the journey so that when someone is ready to take the next step, that opportunity is readily available without disrupting the overall experience.

Together, the main website and Priestess Training sales page demonstrate both sides of how I approach funnel design: creating the larger customer journey that brings people into a brand and helps them discover the right offers, and creating the focused sales experience that ultimately moves the right customer toward its flagship offer.