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Understanding the Importance of Customer-Centric Marketing

Understanding the Importance of Customer-Centric Marketing

by JodieB | Jul 28, 2015 | Brand Building, Marketing Strategies, Uncategorized, Website Security

The entire idea behind customer-centric marketing stems from the fact that only customers make money for your business. Because of that, all marketing just like product development and content creating should place the focus on them instead of elsewhere. In order to...
Turning Bad Online Reviews into Positives

Turning Bad Online Reviews into Positives

by JodieB | Jan 15, 2014 | Improve Your Website, Marketing Strategies, Uncategorized

If you’re in business long enough, it’s going to happen. Someone is going to say something bad about you online. It may or may not be true. It will be upsetting, and it will cause you to doubt everything you believe in. But, there is a way that you can...
Responsive Email Matters – You can’t respond to what you can’t see

Responsive Email Matters – You can’t respond to what you can’t see

by JodieB | Jun 13, 2013 | Email Marketing, Marketing Strategies, Uncategorized

Have you ever read your email on a smart phone or tablet? If you’re lucky, you can easily read and respond on your mobile device. Unfortunately what usually happens is the font is tiny, you have to scroll sideways to even see most of the copy, multiple columns make it...
How To Get Your Readers to Interact

How To Get Your Readers to Interact

by JodieB | Jun 11, 2013 | Content Marketing, Improve Your Website, Uncategorized

Reader interaction accomplishes many things for a website. It helps add user generated content. It also helps pull in more readers. People want to participate and see what everyone’s talking about. However, getting reader interaction isn’t always easy. Here are a few...
Does Your Content Have a Purpose? It better!

Does Your Content Have a Purpose? It better!

by JodieB | Jun 6, 2013 | Content Marketing, Improve Your Website, Marketing Strategies, Uncategorized

Content is often considered an online business owner’s primary resource. It drives traffic. It helps make a sale. It provides authority, credibility and liking – all buying triggers. It also helps you market your business. Unfortunately, many business owners...

5 Secrets to Unlocking Writers Block

by JodieB | Jun 4, 2013 | Content Marketing, Improve Your Website, Marketing Strategies, Uncategorized

There comes a time in every online marketer’s life when they run out of things to write about. For me the last month has been a real desert.  So I decided to break my writers block by writing about writing.  My thought being that this was a constructive way to try to...
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