Using Simple Little Gestures to Make a BIG Impact

Small gestures are the ones that matter the most and make the biggest impact.  These are the unexpected little things in life that come out of the blue and smack you right in the heart.  Silly little things like a hand written thank you note, a happy thoughtful note...

Creating Killer Content

Creating Killer Content

You probably already know that content is king on the internet. Great content can make all the difference to the success of your business. If you’re looking for easy ways to create killer content, here are a few simple solutions. Adopt the “Plain English” campaign–...

Why Keywords and Search Phrases Matter

Why Keywords and Search Phrases Matter

An online business that ignores keywords and search phrases will surely struggle. The internet is based on information. That information is sorted and organized based on the topic or keywords that best describe the information. When you embrace keywords and search...

Choose the Right Web Analytics Tools For You

Analytics are a business owner’s best friend. They can help you optimize your strategies and tactics. They help you get a better understanding of what your customer wants and needs. Website analytics can be the most valuable asset you have. However, choosing the right...

Web Analytics and Customer Behavior

Web Analytics and Customer Behavior

Do you have analytics installed on your website? If they are installed, do you look at the data regularly? Analytics can help you learn valuable information about your customers’ behavior. It can tell you how to provide more value and optimize every customer’s...

Good Online Business Practices = More Customers

Good Online Business Practices = More Customers

Every online and offline business operates through a series of practices. Practices are essentially systems you’ve established to accomplish something for your business. For example, when someone sends you an email inquiring about your products or services, what you...

What Is Personality Marketing?

In simple terms it means using your personality to stand out in a crowded marketplace. The old adage still stands true – people like to do business with people they like. This doesn’t mean that you can be awful at your job and still do well but it does mean that...

Affiliate Marketing Crash Course

What is affiliate marketing? In a nutshell, affiliate marketing is online promotion of a vendor’s products for a commission. The affiliate sets up a website in which they promote a variety of products related to their niche for a commission. All of the sales tracking...

Infoproduct Crash Course

Infoproduct Crash Course

What is an infoproduct? An infoproduct is information on a specific topic delivered in different formats. Popular formats are ebooks, ecourses, video and/or audio courses, print courses or a variety of all of these. Infoproduct means information packaged in a product....