Facebook is the latest rage online to communicate with your readers at a whole new level. Even a few months back we could say that Facebook fan pages were not very popular, but now it has become a necessity to have a Facebook page. It is an awesome social media tool with viral capabilities much like Twitter. Almost any blog you visit now-a-days will have a Facebook fan page. And the fan page is promoted in the sidebar for visitors to join. In this post I’m discussing 10 reasons why you need a Facebook Fan page:

1. Branding
   This is the number one reason why you need to jump into the Facebook fan page right now. If you want to market a brand effectively, I am sure you have been advised to use social media. Of all social media’s Facebook will help you a lot in branding. The reason- you can use your own company name, your own logo and match the color scheme with that of your blog. So Facebook fan page becomes a powerful technique to brand your blog or business.
2. Send Updates to Fans
   You can send updates to those who are a part of your Facebook fan page. It is a nice way to send important announcements, relay product information etc. to the users. The advantage through a Facebook fan page is that the users in your fan page are interested in the niche and subject which you blog about. Its like an instant email list.
3. Viral
   The biggest thing about Facebook is that it can viral your posts like anything. Whenever you make an update on your blog, the Facebook feed catches it. Your fans have the power to like it and put it on their wall. This can be followed suit by the friends of the reader and the friends of the friends. So as you can see you have the potential to viral your blog to a whole new audience.
4. SERPs
   Your fan page can get indexed in Google. While most part of Facebook is login protected against search engine spiders, fan pages are not. So if your fan page has keywords that match, there is a high probability that your Facebook fan page may turn up in Search Engine results. Since it is indexed by search engines, people can look at your entire fan page even if they are not members of Facebook. Of course they will be asked to sign up when they want to become a fan.
5. Facebook Link
   Your fan page contains a link to your blog or site. So you are getting a free link from one of the highest ranked websites in the world. You really cannot ask more! Of course, the catch being that you cannot use an anchor text in your link – but that does not matter.
6. Connect More Personally with Users
   Almost every one has a bit of their personal life on Facebook. So as you can see that you can connect with you audience at a more personal level. To add to the advantage the Facebook fan page allows you to upload photos into your Fan page album, add videos, audio etc, And all this happens for free without you having to spend money on bandwidth or space on your own website. Multimedia is a great way to involve the readers more deeply with your brand. This way you can even hope to achieve a higher conversion rate.
7. Community
   It is a second community for your users. Of course your blog is a community for your readers but a Facebook fan page will allow your readers to comment like and even interact with the other users. This will help in promoting a healthier community for your blog.
8. Unlimited Users in Your Fan Page
   Did you know that your personal profile has a limit for 5000 friends. For genuine profiles, 5000 is more than enough a number but if you are violating the Facebook TOS to promote your blog/business using a personal profile – then you may run over the limit. This is why you should use a Facebook fan page instead to promote your business. And one more thing, Facebook is sensible to allow you unlimited users to become a part of your fan page.
9. Easy to Promote
   It is not a very difficult task to promote your Facebook fan page. You can easily promote on your blog or website using the widget that Facebook provides you with. So you don’t have to go out of your way to tell everyone to join your fan page.
10. It is Cool and Fun
    Having a Facebook fan page is cool. It is the latest wave on the internet and everyone is getting a fan page for their blog – you should not be left behind. Make yours as well.

These are ten good reasons why you need to make a Facebook fan page. I hope you like the post and you can check and like The OSP Facebook Fan page by clicking this link. Please leave your comments.

This article is a reprint from "Scope For Money" by Anil Gupta.